The preceding paragraph was taken from the deep recesses of my memories, specifically, general section Connecticut, subsection Music, sub-subsection, Radio Stations. Back when commercial radio was good (oh, the early to mid 80's will suffice), personalities such as Mr. Kielbasa (real jockey, btw) would populate the airwaves with their own brand of humor and/or schtick. This particular jock would host the nightly request and dedication hour for 105.9 WHCN.
The reason why I bring this up was that yesterday (7/31) I read an interesting tidbit about another local radio station, 106.9 WCCC that decided to call it quits.
A few years ago, I wrote a short post on my adult blog about getting banned from that particular station's FB page. Specifically, it was due to the fact that I was highly critical of the radio station ownership letting the expensive on-air talent go and replacing them with cheaper lesser known talent. As you can probably imagine, when the ownership of a radio station decides to replace well known on-air talent with cheaper unknown talent, that is just the first step in a brutal economic downward spiral.
The next step that the ownership did was, (go on, guess) was to change formats. This particular station was the only commercial station that played new hard rock/metal music in the state. Well, they went from that format to a classic rock format, which in turn alienated more listeners and advertisers. The next thing that they did was to get rid of the one sports program that made listening to the station worthwhile: football.
Finally, when the bleeding became too much and they got tired of squealing like a stuck pig, they made the announcement that the station would be sold. They fired the rest of the on-air staff and temporarily switched to automated radio until the sale went through.
And what will be this new format presented by the new owners on both the FM (rock) and AM (classical) dial? Adult Contemporary Christian music.
So my friends, the lesson of the story is this: don't alienate your listeners by treating them like dopes, and definitely don't switch to a format that no one below the age of 30 likes.
Besides, I would rather torture myself listening to this, than listening to classic rock. Bonus points if you can name one of the two t.v. shows she was on.
(c) 2014 by G.B. Miller. All Rights Reserved.